a food/wine/marketing blog that is funny by accident, sarcastic on purpose.

social media can help sonoma county businesses through the downturn.

Yesterday two more stories were in the Press Democrat about Sonoma County businesses laying off people and cutting back on production.  Agilent Technologies and one of my favorite food brands, Amy’s Kitchen, both have been hit hard by the recession.  Both companies say they are cautiously optimistic about the future.  This got me thinking that it may be hard to stay optimistic when reading these articles (and the many others), but if you look at this era as an opportunity, then you can be optimistic about the future.

Even though hard working people are being laid off every single day, the downtime allows people to assess their situation and do something about it. As Scott Ginsberg, motivational speaker and business blogger says in a recent article titled How to Dance in the Rain of Our Current Economic Storm:

Take advantage of your downtime to accomplish projects and activities you wouldn’t be able to do if you were booked solid.  With this approach, you’ll probably end up accomplishing more than ever…

In tough times, one still has to believe that hard work, dedication, creativity and persistence will (hopefully) prevail.   I am lucky to have inspiration from my father who owns a carpet store in Santa Rosa.  Many other carpet stores are closing down because of lack of sales, but my dad has managed to not only stay afloat, he is actually still doing relatively well.  When this recession ends and consumers start having more confidence to start buying products, he will be the one they will buy carpet from because he will still be around.

Will your business be around at to see the rainbow at the end of the storm?   What?  Too cheesy?  How about will your business stay afloat after the hurricane?

One thing that Sonoma County businesses can do to help make sure that they stay afloat is to invest in Social Media Marketing.   An unfortunate trend I am seeing at both the national and local level is that brands are cutting back on most or all of their marketing budgets to save some money.  This is fine, if you want your competition to hog the spotlight and take away your business.  But, if you want to stay relevant and keep your brand on top of mind when consumers do get their purchasing confidence back, then you need to keep on reminding them that you are still here.

Top Reasons Sonoma County businesses should use Social Media Marketing to publicize their brand online:

  1. It is cost effective
  2. It provides national coverage (especially great in such a touristy place such as this)
  3. It can improve SEO rankings and website traffic
  4. You can be responsive to negative comments (as well as thank those with positive comments)
  5. It also provides the opportunity to connect with other members of your community

Chris Brogan, Social Media guru has an awesome post back in October of 2008 on using social media to help you get through the economic downturn.

New Media Type, a Web 2.0 blog explains that Social Media Marketing is sometimes the first to be cut because of the unknown but that it shouldn’t be.

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