a food/wine/marketing blog that is funny by accident, sarcastic on purpose.

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teen eating disorders and vegetarianism?

I just read an article in today’s TIME magazine, titled: Study: Is Vegetarianism a Teen Eating Disorder? that really got under my skin.  After reading a blog post on the same article from Emily Brunell of relishments, I was even more irritated about the topic.  I became a vegetarian before I hit my teens and yes it was sudden.  Part of it had a lot to do with the fact that my mom has never been the best cook and once my parents got divorced when I was 12, I had to fend for myself when it came to an afternoon snack and sometimes dinner (without going into it too much, I lived equally with both my mom and dad and I must say they did a great job of raising me, they just are not “foodie” people).  Anyways, 15 years later, my family still thinks this is a stage in my life and my grandpa still asks me if I am out of my “phase.”

The first paragraph of this article is the truly insulting part:

Being a teenager means experimenting with foolish things like dyeing your hair purple or candy flipping or going door-to-door for a political party. Parents tend to overlook seemingly mild, earnest teen pursuits like joining the Sierra Club, but a new study in the Journal of the American Dietetic Association suggests that another common teen fad, vegetarianism, isn’t always healthy.

I am sorry, did they say that doing ecstasy is a normal part of being a teenager, but that becoming involved with an amazing charity and doing something good for the environment is something to be worried about?   This article goes beyond hinting that if you have a child that is a vegetarian that you should be worried, they flat out say it.

My reasoning for becoming a veggie simply was that I didn’t like the thought of eating something that used to be alive.  Now-a-days, kids have a lot more knowledge about the subject, along with a lot more options. They also have a lot more pressure to start looking “good” at a younger age.  So it isn’t the subject matter that really bothered me about the article, I think that eating disorders are something that affects almost every teenage girl and needs to be addressed.  It was the way that the TIME article seemed to spin this eating disorder “fad” really irritates me.  Also interesting is that the subjects they interviewed were all Minnesotans, if TIME magazine was going to write an article so in your face like this one, I wish they would have done a more broad study, not just a small sample of one state.  Especially a state where I have visited and gotten a lot of grief for my lifestyle choice of not eating meat.

It is an important subject, but I think Emily hit it on the head when they said “parents should pay attention to all lifestyle changes a teen makes.”  I am sure that sudden vegetarian isn’t the first sign of a problem.

you aren’t a lush if this is what you do for a living.

It is one thing to call yourself a wine blogger and write about various consumer wine tasting events like Barrel Tasting.  It is a whole different story to be asked to attend wine blogger specific events and get a self guided tour from the vineyard manager of one of the top wineries in Napa Valley.  Add in good friends, new contacts, some chocolate & cheese and this was the ultimate wine blogging weekend….  The only problem: Too much to write about!  I am definitely not complaining here, having too much to write about is never a bad thing.  I learned so much from each event that it will take me a while to type up my thoughts so below is a short write up of each even before my thoughts become irrelevant:

Thursday April 2nd was the Wine 2.0 Expo at Crushpad in San Francisco.  It was my second encounter with the Wine 2.0 guys (the first was at ZAP) and my first time at Crushpad and it was a blast.  Being a newbie to the wine event scene, I had no idea that Crushpad was a huge warehouse that can hold over a thousand people. I was amazed at that the room was to hold over 800 wine/technology loving people. The expo was held to showcase some of the “emerging companies and wineries that are reinventing how wine is made, marketed or sold.”  This included many different wineries, mostly from Sonoma, Napa and Paso Robles, a few wine tech companies and one innovative chocolate company.  Cornelius Geary, CEO of Wine 2.0 even gave me the official Wine 2.0 Flip camera to videotape part of the evening…  More info and maybe even a video to come about my highlights of this event.

crushpadTaken from Wine 2.0′s Facebook page.

Saturday April 4th was Bloggers Day at St. Supery winery in Rutherford, Ca.  Wine bloggers from all around the Bay Area visited the winery for some wine, food and of course some socializing.  Going into this day not knowing anything about the winery, it was definitely nice to get a guided tour of some of the vineyards from their Vineyard Manager, Josh Anstey.  Everything from the croissant (and bacon) pairing with the Sauvignon Blanc to the wine tasting upstairs to the lunch under the oak tree out in front was just perfect.  I left with a better feeling about this Napa winery (yes, I am a Sonoma County girl with a deep passion for her home county).  I was given few parting gifts and much more is to be said about this day, so look for more info soon.

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The St. Supery team and the wine bloggers.

To top this weekend off on Sunday April 5th was maybe the most exciting event of the three.  I was able to participate in the Passion for Pinot Summit, an all day pinot event put on by Barbara Drady of the Affairs of the Vine.  Thea Dwelle (aka @winebratsf) invited me to be one of the blogging judges of this blind pinot noir tasting.  Me, a judge in a pinot tasting…  Could life get any better?  The top 44 pinot noirs from all over the world, chosen in a previous blind tasting from a professional tasting panel (more about Blind Tastings in another posting to come) were covered up and assigned colors.  Over 300 guests, writers, bloggers and industry professionals tasted and chose their top favorites.  The winners can be found on Barbara’s blog post about the event.  My observations on the type of pinot noir’s that I gravitated to are coming up in another blog post as well.

I lushed it up this past weekend and I wouldn’t want my life to be any other way….

imported beer, wine sales slipped in ’08.

Since you can only read article’s from Media Post if you are a member (sign up for free here, I promise you will not be disappointed) I want to copy and paste an article I read about the trend of trading-down with wine and beer. Read the rest of this page »

seduced by pinot.

Anyone following me on Twitter knows that my favorite wine varietal is pinot noir.  As my Barrel Tasting posting stated, “It wasn’t until I discovered this varietal that I started drinking and loving wine.”   It has been an inspiration as well as my “gateway drug” into other bolder wines, like a yummy Petite Verdot, a sometimes overpowering Syrah or my recently love for Malbec’s (all thanks to Mounts Family Vineyard & Kokomo Winery).

The Wikapedia article on these grape states:

Pinot noir (IPA: [pi.no.'nwaʁ]) is a red wine grape variety of the species Vitis vinifera. The name is derived from the French words for “pine” and “black” alluding to the varietals’ tightly clustered dark purple pine cone-shaped bunches of fruit.

Being lighter in style, it has benefited from a trend toward more restrained, less alcoholic wines. Robert Parker has described pinot noir in Parker’s Wine Buying Guide:

“When it’s great, Pinot noir produces the most complex, hedonistic, and remarkably thrilling red wine in the world…”

Read the rest of this page »

social media classes in sonoma county.

If someone asked me at the age of eight what I wanted to be when I grew up, I would have had one of three different responses: A lawyer, a teacher or the person who writes commercials.  The third dream of mine is the one that I ended up pursuing and even though my dream was crushed by the decline in TV advertising, I knew even at a young age that the marketing world was the world for me.  Good thing the world of internet advertising allows for more creative thinking and versatility than the in-the-box model of the TV advertisement.

Over the years many people have told me that I would make a great teacher, that I have a commanding voice (I think they mean loud) and now it is official – I am breaking out the glasses, the khaki pants and a plain blue blouse (memories of Mr. Murdock and Mr. Kaufman my two favorite teachers in high school) because I am going to start teaching social media classes for the Sonoma County Tourism Bureau.

Read the rest of this page »

defined by my generation.

Yes, I am a Millennial.  I may get made fun of by my fellow wine blogging friends for being young, but I am the epitome of a Millennial Wine Drinker (this also includes not taking the time to edit my posting to realize that I meant to say epitome instead of epiphany).  Okay, well maybe since I did grow up in Sonoma County my palette is a bit more solicited than an average middle American youth’s palette.  Then again, maybe not.  I judge wine on the experience that I have within the setting that I am drinking the wine (hence why this wine blog is about my experience rather than the tasting notes of the wine) and I will even admit to purchasing wine because of an animal on the label, a clever slogan or even a bright colors (Fat Bastard Chardonnay fits all three of these criteria)

Back when I was working on the Clos du Bois campaign in 2007 (see some of my work here) I did extensive research on Millennial’s and their wine consumption habits, coming to the consultation that if you do not have at least a portion of your Marketing Plan that talks to the younger generation then you are missing out on the big picture.

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While we may not all be purchasing ultra-premium wines and joining in on high end wine club memberships, we are wanting to learn about wine and are a very passionate and social group.

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We have left the toga parties in our past (some of us) and are going to and throwing dinner parties where bringing a bottle of wine and a knowledge of what to pair it with is in full regard.  We have grown up with advertising, so flashy gimmicks that I mentioned above are not the way to win us over.   We are eager to learn more, but of course we want our teachings to be fun and informative.

I don’t want to say that wineries must cater to us, but there are some things that you could do to embrace a younger generation (as well as others you may be trading down during this recession).  Lisa de Bruin had started with some good ideas of how wineries could work with wine bloggers and I think that same thinking could be applied to the Millennial generation:

Maybe a lower end wine club with deals for those entering in to their first wine club membership?

****Or maybe just a deal for one wine blogging Millennial who has not found the right Wine Club to be a part of*****

Picture taken by Em Mota.

Or a social media strategy that gets your consumers active in contests and promotions of your wine?  *Cheers to Twisted Oak Winery and El Jefe for showing us that wine can be a lot of fun

I believe that the brands that acknowledge Millennials will have a great long term strategy.

The Zinquisition said it best in the blog post about the Press Democrat’s atricle on how us Millennial’s seemed to ruin the Barrel Tasting for some older visitors, in Madcap Millennials Long Live the Queen

Think how far your marketing dollars go when the crowd gathers at your winery and HAS A GOOD TIME and then spreads the word via their own circle of friends electronically!”

a perfect blend of wine & social networking.

Thursday, April 2nd is Wine 2.0‘s latest San Fransisco event held at the Crushpad.  After months of hearing amazing tweets about happenings at this venue, I finally get to go!  If you haven’t heard about Wine 2.0, it is a wine social network/event planning company that is looking to bring the wine world into the 2.0 world….

In an interview done by Winterviews, Cornelius Geary, Wine 2.0′s CEO sums up what many of us wine bloggers already know:

“That direct connection with the consumer and the potential sale it holds, I believe, is the number one priority for wine brands in the U.S.”

customer service done right.

There has been a recent epidemic of blog postings that have been critical of the lack of customer service that a few wineries have provided, including two recent ones from me (here and here).  With the ever-expanding blog posts about everything from what people had for breakfast to the wine they drank before going to bed, the internet is a haven for people to write about their daily experiences.  It is also a fact that people talk more about their bad experiences than their good ones.  Online and during their everyday lives.

I was told by one of my male friends that my posts as of late have been a bit pessimistic and that I should write about something pleasurable and not just promotions or brands that upset me.  Though I don’t believe him, especially looking at the overwhelming exceptional customer service I received (and wrote about) from my favorite wineries over the past two Barrel Tasting weekends, I figured I would take a look at some places I have been to recently that I think have the right idea.  Two Sonoma County restaurants instantly came to mind.

Jack and Tony’s Whisky Bar- They opened up in Railroad Square in downtown Santa Rosa last month, but local Sonoma County chef, Jack Mitchell (of Sassafrass) knows that a good restaurant is nothing without a great staff who is dedicated to providing a memorable experience.  They literally rolled out the red carpet for their customers this past Wednesday.  It was their Grand Opening celebration and no matter how cheesy it sounds, the party was in fact  Grand.

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A limo drove guests from the Santa Rosa Hyatt and dropped them off at the front door.  Here guests were greeted by a red carpet and a smiling Jack saying “thank you” for coming.  For part of the day, a paparazzi style photographer snapped candid photos, the mayor showed up for a ribbon cutting ceremony and they gave away free appetizers.  The drinks were delicious and the garlic parmesan fries were cooked perfectly.

Jack personally went from table to table to greet each of his guests and to chat for a bit.  It will be interesting to see if they can keep up this level of great customer service, but as Jack told me “He had the best restaurant staff to choose from in Sonoma County,” so look for people who know what they are doing.

Bovolo Restaurant- One several different wine tasting occasions, myself and a group of wild women have entered into Bovolo (behind Copperfield’s on the Healdsburg Square) to dine on their infamous mac and cheese and carbonara dishes.  Other than my friends being obsessed with the handmade bacon, we go there because they offer free corkage for locals and I have a bit of a crush on one of the staff members at the cash register.  I like that you order off the menu at the cash register and you go to sit down, it brings a more informal vibe to the place.

bovolo

We tend to get a bit rowdy, so instead of yelling (which has happened at various restaurants or hotels), the staff will come in the back and simply ask us to keep it down.   I understand that sometimes we need to be reminded to use our inside voices, but asking us nicely goes much further than coming back and acting like we are ruining your life.

(Bovolo picture taken from Google Images)

Both of these restaurants have proven to me on more than a few occasions that it is the simple things that create an experience worth coming back for.

barrel tasting weekend two: passion for pinot.

Saturday March 14th was the big Barrel Tasting event for me.  This time I was to be accompanied by my local Sonoma County group of friends, as well as some out of town wine blogging/twitter friends, including @Robbin_G, @Winebratsf, @BrixChick_Liza, @MmWine, and local friends @Oenophilus and @SonomaWineGuy.

We made the stops in Dry Creek Valley at the usual suspects, including Truett Hurst, Papapietro Perry, Kokomo Winery and Michel-Schlumberger.  My non-wino friends had a great time at all of my favorite wineries, laughing at the glasses from TH or loving the mystery barrel (and winemakers) at Kokomo and especially the photoshoot in the rows of barrel at MS.  They all loved the wine too, thus cementing each winery into my winery hall of fame (to be mentioned at a later date).

thegroup

The one thing all four of my favorites have in common (other than the Dry Creek location) is that each winery has their own style of Pinot Noir.  All delicious in their own way, but all very different with wines that range from lighter fruity flavors like the 2005 Pinot Noir from MS to the robust raspberry flavor of the Pinots at PP (specifically the Elsbree Vineyards).

Pinot has been my one true wine love for some time.  It wasn’t until I discovered this varietal that I started drinking and loving wine.  After years of living in Oceanside, Ca and having a roommate that would always drink heavy Zins from Ravenswood, I discovered the joy of a lighter wine in the La Creama 2003 Pinot.  Of course the movie Sideways came out a few years later and I couldn’t order a glass of wine without someone asking me about that movie.  Five years later, this wine has grown in popularity and the amount of vineyards growing this grape just keeps on getting larger.  This only fuels my love for this grape.

The two Sonoma County appellations that grow some of the best (IMO) grapes are the Russian River Valley and Sonoma Coast.  The fog provides the perfect blanket for these demanding grapes.

Saturday night was the second “big event.”  My first ever Twitter Taste Live where I would be able to stream live with Matt from A Good Time with Wine on the #TTL website trying none-other than my favorite wines….  Yes, it was a Passion for Pinot night on #TTL.

About 15 wine bloggers met up at Palette Art Café in Healdsburg (Great food and FREE WIFI), socialized, ate some dinner and drank many different Pinots.   Unfortunately after a long day of Barrel Tasting and a stolen iPhone, I had to leave early (I am so sorry I wasn’t able to stay).

Sunday morning I was up and ready to tackle my very last day of Barrel Tasting.  This time I was caffeined up and excited to hit some new wineries in the Russian River Valley.  I met up with Danelle (aka @daynell), fellow wine bloggers (see above) and Samantha Vega from 101.7 The Fox (aka @1017TheFox) at Joseph Swan.  Here we tried some pretty good samples of Zins.  After leaving, Danelle, Samantha and I got lost for the rest of the group…  And with no cell reception and an apparent lack of knowledge of the area, we ended up not being able to find Olivet Road to meet up with the posse.

This adventure led us to Westside Road where we passed by two friends of mine who were frantically waving at the passing cars, trying to persuade people to visit the Thomas George Estates (formally the Davis Bynum tasting room).  Of course, I had to stop.

Here we sampled two delicious Pinots.  One where I am coming out and saying was the best (in the barrel) Pinot Noir I had all weekend. – This was an 2008 Lancel Creek Russian Rover Valley Pinot.  A perfect blend of strawberries with a hint of cherry. It wasn’t too dark or too light… I guess I would have to call it “just right.”  It even paired perfectly with my vegetarian tamale that they were serving.

This new winery is definitely worth checking out.  Their tasting room currently pours several different Pinots, reminding any visitor that the Russian River appellation is a great place to visit and drink some great Pinot Noir.

barrel tasting day two: wine-napped & twitterpated.

Barrel Tasting this past Sunday was supposed to be day # 2 of new adventures and discoveries…  Basically, an extension of the agenda from Saturday.

It started off normal enough.  I met up with Thea at a new winery in the Russian River Valley called Copain Wines (aka @Copain).

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The Copain tasting room is located on top of a hill on Eastside Road, directly across from the recreation park.  It is the only winery that I know of that is on that stretch of the road, so people will most likely only visit through word of mouth or because they were simply driving past it.  I only heard about it because they recently joined Twitter.

This posting is my attempt to start the word of mouth on this place (actually I mean continue the WOM) and let people know that if they want to taste some great Anderson Valley pinots, a Russian River GSM blend and a place to have a picnic and enjoy THE BEST VIEW from a winery   -   Then they should make sure to stop on by the Copain tasting room.

When Thea finally got bored with me taking pictures of the view, we headed over to Mill Creek Winery.  I am not going to waste my time to write much about this place because it was neither good nor bad.  It was  nothing worth going back for IMO.

The next stop: Michel-Schlumberger (aka @M_Schlumberger) to visit Judd Wallenbrock, the President, General Manager and head blogger at their award winning blog – The Benchland Blog Judd and crew have seemed to perfect the art of barrel tasting weekend. Visitors are instantly greeted by Judd and given an explanation of where you should go and a brief history of the winery.  Then guests travel through the cellar to taste out of the barrels, then into the next room to try already bottled wines, then lastly into their main tasting room.  This is where my friend Joe(y) poured us some wines that go back to 1989.  Of course Thea and I had to purchase the last case of 2001 Dry Creek Valley Pinot Noir (yes, I said it… There is one winery that does make Dry Creek Pinot).  After trying some aged Pinots and Cabs, we made out way into the wine club members tasting room and ended up drinking more Pinot on a picnic bench while discussing wine, social media and Judd’s new discovery of TwitPic.

bothguys

Then we were onto Mounts Family Winery (aka @MountsFamWinery).  It is off the same beaten road as Michel-Schlumberger, in the middle of a vineyard.  Blink on West Dry Creek road and you will miss it.  But this is a small family winery that you shouldn’t miss out on.  Lana greets her visitors with a smile that let’s you know she is committed to customer service. Their Malbec out of the barrel was very tasty as well.

Around 4:30, a half hour after the official ending time of the event, Thea and I decided that we were most certainly not done yet.  If you know anything about Thea and me, you know that to be the truth.  We headed over to harass Jim at Truett Hurst once again.   Here we tried some Petit Verdot and talked Jim’s ear off for an hour or so.

All together a perfect day, regardless of the fact that we were wine-napped by Judd and strayed WAY off our agenda….  Oh, wait… There is always next weekend.

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