The OfficeMax “Elf Yourself” campaign, had more than110 million visitors.
“Elf Yourself” has hit the bull’s-eye of viral success: It has seeped into pop culture. Broadcasters at several local stations, The Today Show and Good Morning America created their own dancing holiday greeting for viewers. For the second year, the campaign was a winner.
The secret: Keep it dead simple, make it personal and give people a reason to pass it on. These sites might not win awards or wow other creative directors, but they drew big audiences.
“Digital agencies often get wrapped up in thinking it won’t be interesting if they don’t use the latest and greatest technology,” said Daniel Stein, CEO of EVB. “That’s a fallacy.”
“There are no rules, and next year the rules will change,” said Ari Merkin, CCO at Toy. “The best thing you can do is be in the right place at the right time.”