a food/wine/marketing blog that is funny by accident, sarcastic on purpose.

a few things I learned from social media camp.

taken by daniel brusilovsky

taken by daniel brusilovsky

This past Tuesday I ventured to San Fran to make a stop at social media camp, a conference much like cupcake camp or bar camp and I learned a few things:

1. “Wanna be successful, make people around you successful.”  This quote struck a cord deep down in me when I heard it in Erica O’Grady’s opening speech.  It is from the book Never Eat Alone: And Other Secrets to Success, One Relationship at a Time by Keith Ferrazzi and Tahl Raz.  It is so obvious, yet so powerful.  Working in marketing, the first rule is that if your client is not making money then you won’t keep the business for long.  In my new position as the social marketing and promotions manager for Healdsburg Magazine, my job is to care about bringing more money to local businesses and the Healdsburg community/economy as a hole.  I recently learned that many small family owned wineries in the area are already on the Open Wine Consortium (social network for people in the wine industry). This proves that they know that the web is a great vehicle to get their voice across, now I want to help them get heard through multiple other social media sites, thus making them more successful (and in turn, making me more successful of course).

2. Sex still sells! At the Half Baked activity, the room was split into 3 teams, my team constituted of a few people, including Tilly from Yahoo. The idea of Half Baked is to spilt into teams, pick two “buzz” words from a list that the crowd yelled out and then to create a website (with name, tagline, revenue model and marketing plan) in 10 minutes. Our team chose AtomicPimp.com, a subscription based dating site where people pay to be “pimped” out to find dates. A percentage of the profits go to “pimps”, who set people up on dates. Pimps can promote themselves through various social networking, blah, blah, blah…. Anyways, our team won tickets to the Summer Mash SF party at the Mighty… All because sex sells (oh, yeah, and our idea kicked ass).

3. Twitter is one of the biggest social networks out there, yet it is still only known by other fellow web geeks. In the beginning of the camp, we all went around saying our names, three “tags” (mine: Healdsburg, tourism and live events) and our favorite Social Media site (Hi my name is Shana and I am a Twitter-holic). Almost everyone in the room said Twitter as well. I must say there is definitely something in communicating in 140 characters or less.

4. Geek guys are hot (It is the glasses). That is all.

5. Just be honest and write about what you know, if it is interesting, people will read (just don’t constantly spam your friends with your blog URL *oops).

6. Social Media Marketing takes time. You have to build relationships, as well as maintain them. Old Media talked TO people, not with them.

7. Basic Online necessities:

1. Create a blog— WordPress is my personal favorite

2. Twitter — Start following people and have something to say

3. Facebook — It isn’t just there so you can poke old high school friends, FB has allowed me to connect with business owners, wineries and journalists in the area. It works.

4. Email — If people email you, make sure to follow up!

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