ben and jerry’s using facebook connect.
This new Facebook format has brought on a abundance of brands jumping into this social network to create Brand Pages… This has it’s positive and negative impacts. The negative being that there are possibility too many choices of brands out there for Facebook users to become “fans” of. The positive part of this is that the brands that put forth the extra effort will stand out.
Case in point: Ben and Jerry’s
This is a brand that I already have a deep connection with. Phish food has been a part of some of my favorite college memories, eating a whole pint of it in the parking lot of Safeway or Vons with a friend when the occasional case of the munchies hit.
They have been one of the brands with the largest fan base since as far back as I started paying attention (almost a year and a half) and now you are able to participate with Ben and Jerry’s and Facebook on their own website. With Facebook Connect you can post your favorite flavors on your Facebook Profile, letting all your friends know which flavors are your favorite.
Why do this? Well, it is all about your personal relationship with the brand. The most memorable brands are the ones that people feel a personal connection with. I will argue til I am blue in the face that Phish Food is the best flavor, and even though I do not have a personal preference of which winery truly has the best Pinot Noir, I have been known to get into arguments over which varietal of wine is the best and will go to any winery that makes a Pinot.
Which brands do you feel you have a “personal” connection with?
This entry was posted on April 13, 2009 by Shana Ray. It was filed under Randomness, Social Networking, vegetarian food, wine and was tagged with Ben & Jerry's, Branding, Facebook Connect, Facebook Pages, Phish Food.