a food/wine/marketing blog that is funny by accident, sarcastic on purpose.


marketing relevance fail?

Godiva Chocolates announced today that they created an iphone app to give customers easier access to buying their chocolate.  After reading the press release for the Godiva Mobile for iPhone application, as well as a few articles that just copy and past the release (kudos for originality guys), I figured I would have to take a look at this app before jumping to any conclusions.

The iPhone app store sells this with the statement:

“Godiva Mobile for iPhone lets you order Godiva products anytime, anywhere; the perfect way to send a thoughtful gift when you are on the run.”

The press release’s sound bite came from Kimberly Land, Godiva’s vice president of the direct-to-consumer division:

“The mobile product is effective for the company during the downturn. It allows us to stay closer to our customers and make it even easier for them to access Godiva whenever the need arises.”

godiva-iphone Alright… This application is laughable for a few different reasons.  When I am craving chocolate, my first thought is not to order it online…  The reason for this is because when I crave I am usually standing in line at the grocery store and it is an impulse purchase.

I wouldn’t  purchase chocolate from my iPhone and wait until they mail it to me to satisfy my craving.  I wouldn’t order chocolate as a gift when I am “on the run” unless they were giving me a pretty sweet (pun intended) deal.  This is not the case with this mobile storefront.

The app itself is not done very well.  As you can see the Home Page Screen doesn’t even have any branding for the chocolate brand.

It feels that this is a great example of a marketer who put out an iPhone app just because that is the “in”  thing to do….  This app doesn’t seem relvant to what cosumers are looking for in an iPhone app or even relvant to their busy livestyles of being on the go….  What do you think?


my blackberry is no longer my entire life.

whoo hoo.

but I did find a new site to send mms messages to Twitter. The site is called Twit Pic and so far I love it, even if it the new form of drunken text messaging.

See my picture of the Ravenous at midnight from The Engine is RED show on Saturday night:

two weeks no blackberry.

It has been two whole weeks with no blackberry… The first few days I would have withdrawals right before I would go to bed, not being able to Twitter or MySpace while slowly falling to sleep. It seemed to take much longer for me to fall asleep without the mind-numbingness of MySpace.

Then there was a period where I would borrow my friend Lizzy’s cell phone so I could hold it in my pocket or hand just to me feel better (honestly, yes, I did do this). I realized that when I did have a cell, I would constantly check the time. Just one of my annoying nervous habits (like biting my nails) that I have when I am in public…. I should probably look into this.

This past week I have finally been getting over it, either communicating via MySpace or Twitter. I have set up a system via the internet (as well as Em’s iphone) that made it pretty easy to still get a hold of people. I also communicated through notes that were left at my house or that I left at friend’s places of work.

I should have taken some notes from Mental Detox week and given up all other media for this past two weeks.

Two more days, my new blackberry will be FedExed to me and I will most likely go back to my old ways of constantly texting, twittering and myspacing while hanging out with my real friends. We shall see if this past two weeks has actually taught me anything.

my lifeline.

Yesterday, it happened… During breakfast I realized my phone was nearing death.  I got home and went to charge it only to discover that the little lighting bolt that shows up when in charge mode wasn’t there. I remembered a story that my friend used tape to MacGyver the charger to work. But guess what?  The tape didn’t work. The charger is totally broken. This phone is my lifeline.