a food/wine/marketing blog that is funny by accident, sarcastic on purpose.

my social media competition.

I just stumbled upon a great social media white paper.  The 26 page pdf SOCIAL MEDIA MARKETING INDUSTRY REPORT: How Marketers Are Using Social Media to Grow is written by Michael A. Stelzer of Writing White Papers.  The report surveyed  over 700 social media marketers, asking them open ended questions about the industry.  If you don’t want to read the entire thing, go here to watch a video that explains some of the highlights.  After reading all 26 pages, I do have to say that I am concerned.

I have been told time and time again that the niche service I provide is a much needed one in Sonoma County (and the marketing industry as a whole) and that I need to help bring the Wine Country into the Web 2.0 world.  With so many “Social Media Consultants, Guru’s and Marketers”  that follow me online, I figured that maybe some of them might actually have some experience with the subject matter that they claim to be an expert on.  According to the report, I may be wrong.

The report justified my own personal commitment to social media and gave me a better understanding of what I should expect (or not expect) from my competition (aka those social media marketers that claim to know it all).  I have been using social media for years and my time spent on my iphone or on my laptop is almost embarrassingly high.  Honestly, ask my friends and they all will tell you I need to have my iphone within an arm’s length at all time.  A debate on if this is healthy or not is another subject.  Apparently (a  positive and a negative for me), my competition isn’t as dedicated and knowledgeable on the subject as I am. Here, I do want to state, that I know not all new social media people can be put into this stereotype and I am sure their are many respectable social media newbies out there. Right now it seems like social media marketing is the hottest trend and everyone is trying to jump on the bandwagon.

Some highlights of the report include:

“When asked to rate their experience using social media marketing for their businesses, a significant 72% of marketers have either just started or have been using social media for only a few months. ” What?? I know the industry is relatively new, but a few months, come on!




“There is a direct relationship between how long marketers have been using social media and their weekly time commitment.  For people just beginning with social media, the median weekly time commitment was two hours per week. However, for folks who have been doing this for a few months, the median jumped to 10 hours a week. And for people who have been doing this for years, their median is 20+ hours each week.” The longer you have been involved with social media, the more you understand that it does take a lot of time… You also know it pays off.


“The longer you invest, the greater return you are gonna get”

– Michael Stelzer

So, to conclude, I will never claim to know all the answers.  That isn’t what social media is about.  It is about trial and error…. It is about being able to adapt and react quickly, it is about being honest with your consumers and most important it is about COMMITMENT and PASSION . I am happy to report that I can proudly say I am capable of all of this….  Can a social media guru who just started truly say that?

4 responses

  1. Larry Chandler

    There’s no question that the longer you’ve been in a particular business the more opportunity you have for acquiring knowledge and skill. But the barriers to entry in this particular field (wine marketing using social media) is low to non-existent.

    Railing against this phenomenon (which isn’t new or even unique to wine marketing) is a dead-end proposition. Most of the blogs are useless. But every now and then someone does have a good idea. Incorporate that idea into your own work. Know that with time, those who are not dedicated with be off to the next big thing. (And if they are dedicated, you will have some serious competition.)

    In the long run it’s up to you to convince your clients that you know what you are doing. The give and take of social media lets you filter out the crap, absorb what’s good and keeps you ahead of the pack.

    Keep in mind that without these newbies, you can fall into the trap of becoming a “legacy provider” and miss out on a new idea or a great opportunity and use them to build on your strengths.

    April 9, 2009 at 9:49 am

  2. Thanks Larry, I couldn’t agree more. That is why the words COMMITMENT and PASSION were highlighted at the end. This medium will only work if you as a marketer, a blogger or as a brand are passionate about social media, about your brand and about customer service (people buying your product or reading your blog). The rest will play around for a bit and either die off (not in the physical sense) or never take it to the next level where you do see the great ideas and the innovation.

    Thanks for the reminder that even if you are a “legacy provider” you do run the risk of becoming stale. Every Creative Director, Account Strategist, Brand Manager, etc runs into this every once in a while. It is those that are able to find new inspiration that will continue to strive.

    Thanks for your comment.


    April 9, 2009 at 10:00 am

  3. Pingback: social media competition in 140. «

  4. Pingback: social media competition in 140. | Paso Robles Wineries

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